Who We Are
Noito Choice Innovations LLC is a small technology company building digital products that help people make better everyday choices. The company focuses on the development of AI-assisted platforms and mobile applications with practical usefulness and simplicity.
Our team brings together technical and business skills with a shared interest in solving real problems. The goal is to build tools that feel natural to use and genuinely help people find what they need.
Know-how
Our team has backgrounds in research and software engineering, and people with background in business management assist us — we apply those skills to building practical, well-made products.
AI & Data Science
Experience with machine learning, data analysis, and building prediction models — both in academic and industry settings. The work is with NLP, computer vision, and recommendation systems.
Full-Stack & Mobile Development
Building software from backend to frontend, including mobile apps. Noito Choice Innovations values clean code, testing, and shipping incrementally.
Systems & Sensor Data
Some of our background is in autonomous systems, sensor data fusion, and embedded software — which shapes the thinking process around building reliable products.
Business & Product Thinking
We work closely with persons from applied informatics, with economics and business management background, which helps us think about product viability alongside technical quality.
Our Background
Before starting Noito Choice Innovations, our team worked across research and industry. In different positions, we contributed to research in autonomous systems and safety monitoring, and built data-driven models in the automotive sector.
Our industry experience includes data science and software engineering — working on positioning solutions, data pipelines, and prototyping. We've been involved in the full development lifecycle, from coding and testing to CI/CD.
We try to combine what we learned in research with practical engineering to build products that are well-grounded and easy to use.
What Drives Us
User-First Design
Behind each of Noito Choice Innovation's products is understanding real needs. The objective is to build experiences that feel simple and useful.
Solid Engineering
We care about code quality and try to follow good engineering practices in everything we ship.
Privacy & Trust
Technology should serve people, not exploit them. Data privacy and user trust matter to us.
Community Impact
For Noito Choice Innovations it is very important that what is built has real-world impact — connecting people and helping them make better choices.